What is Promotional Product Printing?

Promotional product printing is a process of decorating or imprinting an item with a company’s logo and/or message. Often, these items are given away at events to help businesses increase brand recognition and promote their services or products.

These items are typically very inexpensive, making them an excellent choice for small business owners who need to market their services in a cost-effective manner. Many promotional products can be customized to meet the needs of any business.

When choosing a promotional product, keep in mind that it should be fun and functional. Consumer research has shown that consumers are more likely to keep and use a promo item that they find fun or interesting. If you can combine these qualities, your promo product will be more likely to stick around and earn your brand recognition in the process.

There are a variety of different print methods that you can choose to imprint your promo products with. One of the most popular is screen printing. This printing method uses a screen that has tiny holes and is then forced through the surface of your item to apply the logo or design.

Another common printing method is pad printing. This method is a popular choice for printed pens, mugs and water bottles as it can print up to 4 spot colors (pre-mixed ink colors).

The most popular type of full color digital printing is CMYK, which allows you to print over the entire surface of your promotional product. It is a great option for printing logos and other designs that are made up of many colors and gradients.

A lot of printers specialize in a particular printing method, so make sure to choose the right one for your company’s needs. If you’re having trouble deciding which process is best for your promotional products, consider these tips to help make the decision easier:

The PPAI survey shows that consumers are more likely to keep and use promo items that they feel are fun or functional. So, if you’re looking to get your brand name out there, make sure that the item you select is functional and will make your audience laugh or smile when they see it.

Lastly, remember that your target market will be most impressed by your promotional product if it has a unique style or design that they’re not familiar with. Using a custom designed product is an excellent way to gain new customers and retain existing ones!

For more information about how to order promotional products or how to print them, contact Affordable-Printing the best Salt Lake City screen printing company that provides full suites of digital and offset printing services. They can provide you with a free quote or help you develop a customized strategy to promote your company.

Integrated distributors selling both print and promotional products are seeing a growing number of crossovers in their portfolios. Having these two sides of the business stocked up can allow for better efficiencies and bigger margins. This has been especially true in the past few years, when distributors have experienced periods of slow sales.